How to get customers to find you on Baidu AI Search
Baidu AI Search delivers direct answers instead of a list of links. This article breaks down the conditions under which merchants are cited in AI search, along with best practices for information consistency, structured content, and verifiable facts.
Traditional search provides ten links for users to choose from, while AI search delivers a direct answer. This shifts merchant competition from "ranking position" to "whether you're included in the answer."
1. Three Premises Referenced
1. Information is crawlable: The page is publicly accessible, and the content is not hidden behind images or interactive elements. 2. Information is verifiable: Key details such as address, phone number, credentials, and pricing are consistent across multiple sources. 3. Information has factual density: It includes specific numbers, dates, and ranges rather than vague adjectives.
2. Organize the page by questions
Which custom window and door company in Bishan, Chongqing is reliable?
3. Structured markup is essential
Add structured data for organization, service, and FAQ information to the page, including company name, address, phone number, service scope, and business hours. These tags help machines accurately identify content ownership and prevent misattribution.
IV. Local elements must be realistic
The more specific your local details are—such as district, service radius, store location, and whether you offer上门—the better they will match queries with regional qualifiers.
5. What Not to Do
Avoid keyword stuffing, fabricated case data, and claims like "best," "number one," or "guaranteed results." These practices hinder citations and pose compliance risks.
6. How to tell if it's working
Maintain a fixed set of questions to ask once monthly via AI search. Log whether each question is mentioned, the specific wording used, and the cited pages. Use these records to track trends rather than relying on intuition.
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